"When we’re redefining the experience, there’s no way you can just build an app on top of an existing thing” Dubugras Co-founder Brex"

Dubugras's point is that if you want to succeed in today's competitive market, you need to offer something truly unique and innovative. Just building a copycat product or service isn't going to cut it.

Of course, innovation is easier said than done. It takes time, effort, and a lot of creativity. But if you're willing to put in the work, it can be incredibly rewarding.

So if you're thinking about starting a business or launching a new product, remember Dubugras's advice. Don't just build an app on top of an existing thing. Redefine the experience and create something truly new.

Here are some tips for innovating and redefining the experience:

• Start by identifying a problem that needs to be solved. What are people struggling with? What are their pain points? Once you know what the problem is, you can start brainstorming solutions.

• Don't be afraid to think outside the box. The best innovations are often the completely unexpected ones. So don't be afraid to come up with ideas that are different from anything that's already been done.

• Be creative. Innovation is all about creativity. So don't be afraid to experiment and try new things. The more creative you are, the more likely you are to come up with something truly new and innovative.

• Don't be afraid to fail (more on this). Failure is a part of the innovation process. So don't be afraid to fail. Just learn from your mistakes and keep trying.